Kenneth Cole Aims To Bring Solidarity To The Philippines
[Date Created: March 29, 2014]
Kenneth Cole launches a limited edition unisex black t-shirt featuring the message “We Stand in Solidarity with the Philippines”. Drawing inspiration from the nation’s flag, the “o” in solidarity is replaced with golden yellow sun, which represents the country’s first group of provinces.
Retailing for $35 on kennethcole.com and for Php1,550 in select Kenneth Cole retail stores in the Philippines, 100% of net profits go to AWEARNESS, The Kenneth Cole Foundation in support of Gawad Kalinga, an organization dedicated to eradicating poverty.
Additionally, Kenneth Cole has donated 100% of proceeds from the sale of all AWEARNESS products during the month of December to Gawad Kalinga to aid in relief efforts.
The limited edition shirt is available in Kenneth Cole New York Rustan’s Makati and Bonifacio High Street Central branches.
Kenneth Cole has operated in the Philippines for over 13 years with 13 stores located throughout the country.
About AWEARNESS, The Kenneth Cole Foundation
AWEARNESS promotes, encourages, and inspires meaningful social change, and supports, like-minded Change Agents and organizations to make a difference. AWEARNESS sells products and hosts events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website awearness.com
In the Philippines, Kenneth Cole New York is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, BHS Central, Rustan’s Makati, and Shangri-La Plaza Mall.
For further information, contact:
Susan Joven
Visions & Expressions
Tel: 843.1319
Fax: 843.2310
OR
Malu Francisco
Stores Specialists, Inc.
Tel: 890.8424
Fax: 899.6858
www.ssigroup.com.ph
Like Kenneth Cole, you too can also help GK in the relief, rehabilitation and reconstruction of Yolanda-affected areas by fundraising for us. Click HERE to read about other Yolanda fundraisers.
This coming summer, join 1 MILLION VOLUNTEERS in rebuilding Aklan, Antique, Bohol, Capiz, Cebu, Eastern Samar, Iloilo, Leyte, Negros Occidental, Palawan, Samar, and Zamboanga. Read about the Bayani Challenge 2014 HERE.