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GKonomics’ ASAM Launched in New York
[Date Created: February 12, 2015]

Hello, New York City!!!

ASAM, GKonomics’ brand for design-led products made by communities in the Philippines in collaboration with some of the country’s best design talent, was officially launched in New York City (Artisan Resource at NY NOW) last February 2, 2015.

 

Gawad Kalinga and GKonomics brought the best of Philippine talent and culture to the world in launching ASAM. By collaborating with renowned Filipino designers (Adante Leyesa, Amina Aranaz Alunan and Hindy Weber-Tantoco) who have volunteered their time and talent to patiently and earnestly train the communities to produce world-class handcrafted products, GKonomics was able to create a platform that would elevate it from the local to the international market.


Learn more about T’nalak and view the ASAM product catalog HERE

The ASAM debut South Cotabato collection highlighted a painfully unsung textile, T’nalak – made by the gentle T’boli tribe of Lake Sebu, Mindanao.

This is ASAM’s initial attempt to test the market for Philippine-made artisan products produced through "bayanihan". May this be a beautiful beginning of a global Filipino brand that does not leave the poor behind.

GKonomics’ ASAM presents the best of the Philippines to the world


The collection was a hit!




Tag: EndPoverty, GKonomics


Gawad Kalinga is not a charity, rather, it's a nation-building movement dedicated to #endpoverty. GK seeks to develop innovative social enterprises that will harness the resources available in GK communities as well as the vast global GK network. Visit our SHOP page to explore world-class products and services that do not leave the poor behind!

GKonomics is a platform that brings together social entrepreneurs, skilled volunteers, corporations, and the academe to work with the underprivileged communities to create sustainable livelihood and build global Filipino brands that do not leave the poor behind. Email info@gkonomics.com for more details.

The brand name ASAM is a commentary on the essence behind every product, created for the purpose of promoting dignified livelihood and cultural preservation in impoverished communities. ASAM is Filipino for “yearning”; its palindrome, MASA is Filipino for “the masses”. ASAM makes manifest our collective yearning for the masses. View the product catalog or www.asam.com.ph to find out more.

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