This high-profile industry is very instrumental in generating massive awareness because of its audience reach and is potentially influential through its public following. Both are integral in spreading the good news and inspiring more people to do the work GK has for the poor and for the country.

1. Celebrities are able to build communities for the poor by creatively engaging their network of prominent and influential people. They initiate fund-raising activities like art exhibits, dinners for a cause and other social events in order to share the advocacy for Gawad Kalinga and enable their friends to participate with them in helping solve the problem of poverty.
   


2. A number of public personalities have chosen to celebrate their birthdays in our GK communities. It becomes a unique and meaningful way to spend and share this special day – not only with the residents who appreciate and are absolutely thrilled by their presence but also with their friends whose eyes are opened by the graciousness and hospitality of those who have less in life.
   


3. Thought leaders in their field can be powerful in spreading the advocacy of Gawad Kalinga by being the work’s mouthpiece. Writers have shares their convictions through publications and the internet while other high-profile personalities in the entertainment and business industries testify to their life-changing experiences either in public forums or through media interviews.
   


4. Other partners in the media industry (e.g., the film industry) have likewise made their medium a means to share the good news of GK to the public. The movie trilogy “Paraiso” collaborated on by three top producers in the film industry hit the Metro Manila theaters in 2007 and was premiered in the US, Canada, Europe and Australia. Through different styles of drama, comedy and romance Paraiso successfully shared the many facets of GK to the outside world.
   


5. Exceptional performers have shared their talents for free in support of the work of GK. In the annual GK Expo attended by thousands of our stakeholders (our Kapitbahayan – GK residents, caretaker teams, partners and volunteers), many top singers and even stand-up comedy talents perform to both entertain and be a mouthpiece for their shared vision and commitment to poverty eradication and nation-building. Just recently (December 2009), the Organisasyon ng Pilipino Mang-aawit or OPM (Organization of Filipino Singers) brought to a single stage many of the country’s finest vocal performers in a powerful show of solidarity for the typhoon victims of Typhoon Ketsana. (see story of Pilipino Kaya Natin ‘To)